A Smart Public Relations Tool
Today, distributing promotional packets to raise awareness about a business, an organization or a special event can help generate customer interest and enhance brand loyalty. Including customized lapel pins in this type of campaign offers an especially powerful technique to ensure people pay closer attention to your mailings!
Lightweight and attractive, tiny lapel pins won’t necessarily add to flat rate shipping costs. Yet they often become valued items of personal attire on the part of recipients. Groups distributing lapel pins can build long term goodwill through the use of this simple promotional tool.
An Illustration: Boost Charitable Promotions
For example, a nonprofit organization can rely on this strategy to help transform occasional donors into committed activists who will contribute on a regular basis. Results vary, of course. Yet if an initial request for a contribution includes an option to receive an attractive logo-bearing lapel pin in the welcome kit simply for donating a sum above a specified figure (e.g. $25 or more) the charity may discover it receives an increased level of first-time contributions.
Many people appreciate attractively designed lapel pins! Donors will enjoy wearing them to demonstrate their commitment to a worthy cause. And by adding a stylish lapel pin to their daily attire, these contributors also help further promote the activities of the sponsoring organization. The pins represent a “win-win” experience for everyone.
Encourage Longer Term Commitment
Additionally, consider the impact a lapel pin exerts over the course of a customer’s relationship with a company or organization. Do you think someone who wears a group’s lapel pin feels a stronger sense of inclusion? As a symbol, a stylish lapel pin possesses great power. It may help identify participants at a conference or event, for instance, reinforcing a sense of shared purpose.
For example, consider the consequences for an organization which inserts an appealing lapel pin inside every promotional packet. If new members always wear the pin while participating in volunteer activities, the nonprofit’s logo will gain a higher profile within the community as a whole. Including a lapel pin in your organization’s promotional packets can help ensure wider public recognition. Over the long term, this practice builds enhanced awareness.
A Tool For Success
Promotional packets which include logo-bearing lapel pins also give the recipients a powerful self-promotional tool. For instance, a real estate industry professional or a nurse practicing within a specific specialized field may don a lapel pin routinely before heading off to work. During the course of their regular daily activities, these individuals rely on their pins as an informal type of occupational uniform. Lapel pins offer a quick way to identify themselves and their professional affiliations to the general public.
By including stylish, carefully designed lapel pins in your promotional packets, you’ll assist your membership in gaining public recognition. Make use of this tool to enhance your organization’s image in a positive, meaningful way!
Obtain High Quality Pins
You’ll appreciate the great resources available through The Lapel Pin Zone website whenever you seek to include high quality, cost-effective customized lapel pins in your membership welcome kits or promotional mailings. We carry soft enamel lapel pins, as well as lovely cloisonné lapel pins suitable for jewelry collections. (Prices fall significantly with volume orders.) We also offer many other great pins, too, including die cast and photo etched pins.
Place your orders now for customized lapel pins. Maintain a sufficient quantity of these excellent promotional tools on hand this year to expand and develop your organization!